What Is Google Adword and How Do You Use It 2022?

What is Google Adword and how do you use it?

Google Adword is a form of online advertising in the Google network for people who want to promote products and services by targeting audiences that they can reach. They can also control the budget as needed without escalating. Pays according to the number of people who actually click on the website. and can collect detailed statistical data to build on the web or have a library of information for the next advertisement

Advertising with  Google Adwords can be done in a number of ways according to the needs and functions of each. The selection should take into account the objectives and goals of making advertisements appropriately by advertising  Google Adword can be divided as follows.

Google Search

Google Search is the world's number 1 popular search engine. Google Search can define keywords to reach customers or target groups according to our needs. Displaying ads will be based on search results that are not advertised or SEO. Advertising like this will be on the first page quickly without doing SEO ads.

Google Display Network or  GDN

The Google Display Network is a website that is partnered with Google to display advertisements in text, images, and animations. or commonly known as Banner

Video Ads on Youtube

Advertising in the form of video or banner can be set up in Google Adwords. Ads are charged for both CPC (Cost per Click) and CPM (Cost per Thousand Impression).  

Universal Apps Install

Making ads like this Can be displayed on the page of Google Search, Banner on various websites partnered with Google,  Youtube, displayed on the search page of the Apple Store or Play Store, as well as displayed while using other applications.