Look at Google Trends In The Past-Covid-19 Era. What's Not Popular? What's Next?

Look at Google Trends In The Past-Covid-19 Era. What's Not Popular? What's Next?

The COVID-19 situation in Thailand is considered to be in an improving phase. But still, need to be careful to prevent a second wave of outbreaks. But does everyone know that under the situation of covids that have been shooting for a long time since the beginning of 2020 until now, it has been counting for several months? In addition to changes in lifestyle and health that everyone has turned to take care of themselves more. Economic and trade changes followed as well. new products That have been popular until the market is in short supply and has a high price. to products that help facilitate many Which today we're going to take everyone to look at the trends, which products are still popular in the wind. And which items are gradually falling, becoming a stock item? Let's come and see.

The tool we use to look at this is called  Google Trends first asked for an introduction to the tool, a little too early to go into detail about COVID-19 as per Google Trends is a tool used in the work. of Google by allowing us to search for information Get it instantly at https://trends.google.com/trends. Free of charge,   Google Trends allows merchants to view in-site information about the popularity or consumer demand for the products they are selling. The advantage of knowing what kind of products are in demand during this period allows merchants to be able to take further decisions on how to manage their own inventory.

Let's go back to what we're going to talk about today. For product trends in the post-COVID-19 era, Mr. Michael Jittiwanich, Head of Marketing, Google Thailand, has brought useful information for us to see. This time, he has divided the products into 3 major groups: Start/Stop group, Start and continue group. (Step-Change) and the secondary trend has become the mainstream (Speed ​​Up). Let's look at the details of each type together. Let's do better. What is it?

Group 1 started and quit (Start/Stop)

Products in this category are especially searched for during the start of the COVID-19 outbreak and are steadily decreasing. according to the government's lockdown, In other words, demand or search has declined back to normal as it was before the epidemic. Most of them are related products. “Cleanliness and safety” and “DIY” products, because at that time people were at home and in various shops. temporarily closed, For example, the following group 

• 1.1 Products related to cleanliness and safety, such as masks/fabric masks, hand sanitizer, hand sanitizer alcohol It is a group of products that have been searched for a lot during the epidemic period and have gradually decreased according to the situation.        
• 1.2 Taking care of your own beauty (DIY) during every people have to stay home Beauty searches decreased by 5%, but on the contrary, searches for self-care has increased, such as how to cut your own hair, how to do your own hair, etc., and gradually decline as the situation improves and people have to Go back to work at the office as usual.

Group 2 started and continued. (Step-Change)

For this group, Google Trends pointed out that there weren't many searches before the COVID-19 outbreak. But returned to skyrocket during the epidemic. And after the situation has improved, the graph has not decreased much. (It's not as reduced as it was before COVID-19) and it's likely to continue growing, although at a slower pace. It shows that it is something new that Thai people are constantly interested in. Even though the epidemic has subsided which has the following example 

• 2.1 Online learning from Google Trends found that searches for the word “study” on YouTube doubled and the area that was searched the most per population was in the provinces. And a search on Google found that the words "learn online, get certificates" increased by 2,400% from the previous year, and the words "online courses" increased by 300% compared to the same period last year.
• 2.2 Online supermarket

From a survey in the Bangkok Metropolitan Region, where there is a delivery service of products from supermarkets by ordering online. It was found that there was a 6-fold increase in the period March-May 2020 compared to the period January-March 2020. 

Group 3, the secondary current becomes the mainstream (Speed ​​Up).

for products or services in this group The graph shows search results that have continued to grow since before the COVID-19 era, but not mass until the coronavirus pandemic became a search term that most people used. and at this point, the situation in the country has eased still become the main requirement because people are already used to such as product groups 

• 3.1 Food Delivery since before the epidemic Gradually, the search for this type of application It has increased since mid-2019 but has quadrupled during March 2020, and most searches will take place in Bangkok. and major cities because it is an area that is ready to serve

• 3.2 Cooking is one of the main trends in staying at home because many people have come out to show their cooking skills. Go to a Google search for a product, such as an oil-free fryer. Up to 2,400% more searches, 400% electric hob and 156% microwave

It can be seen that there are many different types of commodities that are circulating in ups and downs. This tells us that we use Google Trends to explore the market first to see what is hot and what will be the next trend. It can help us make more informed and easy decisions before investing in any stock. For anyone who is planning to sell stuff, try to sit and check it out for fun. It's considered looking for information before making a decision. because as you know It is said that investments are very risky.