We know that 80% of people with internet access use search engines before making a purchase or hiring a service like SEO for lawyers. Obtaining visibility in digital media, then, is necessary to acquire clients, especially in the area of legal advice and that is where SEO for law firm comes in.
Addressing this flexible digital Marketing strategy, whether to promote a personal brand or a joint signature through the internet, is excellent to increase the client portfolio and become a benchmark in the market.
Clients trust what they can locate through familiar media, and the internet is no exception. Find out what positioning through legal SEO is all about and how you can implement it to promote yourself.
What is SEO for lawyers?
Search engine optimization (SEO) strategies are activities that aim to improve the visibility of a web page, given the keywords that users provide to the search engine.
In advance, we must bear in mind that Google is the search engine that manages 92% of the queries made through the network, so most of the strategies are usually aimed at achieving more visibility when a person searches for something on Google.
Knowing these basic concepts, we can then establish that SEO for lawyers is the digital marketing strategy that seeks to increase the reach and visibility of those who offer legal services to potential clients who carry out searches related to this specific niche on Google.
The importance of SEO for lawyers
Within the world of legal advice, the credibility and reliability that we can transmit is a key differentiating factor, which undoubtedly helps to gain an advantage over the competition. These are important values that we can achieve thanks to digital media that speak for you about what you do and how you do it.
Having a website optimized for SEO helps you connect with a wide market, which works without rest and offers users a reliable and easily accessible communication channel.
By implementing adequate content Marketing, it is possible to convert a large part of the users or visitors into clients and in this way increase the usefulness of your law firm.
Keys to SEO for law firms
Now let's talk a little about how to do SEO for lawyers and what are the basic aspects that we have to take into account. Although in the activity of search engine optimization it is known that there are no magic formulas to position, there are key strategies that give very good results:
Geolocation (Local SEO)
This is an extremely important step, especially in this business, where location is a key factor. Google My Business is a free platform that will allow users to locate your office. Give them statistics, recommendations, and comments about your services and how to contact you.
This ensures you a big plus of local area visibility that a lot of your competition surely overlooks. You just have to provide all the information you can and get good opinions from your customer's thanks to quality service. Verify that you can appear on Google Maps once this is completed.
Keywords in law
Search engines understand your content thanks to the keywords that are in it, for this reason, it is important that we know which keywords to include and how to do it so that it provides usefulness to users and potential customers. At the same time, it helps you achieve visibility in more search areas.
A basic content marketing strategy used by almost every SEO in the world is Blogging. Including a blog on your website where you discuss questions and interesting topics about the law is an alternative to consider. You could include Keywords for lawyers such as:
Divorces in (Country or area where you work)
Redundancy payment
How to proceed in the event of unjustified dismissals?
Online legal applications and procedures
These are simple examples but the alternatives can be unlimited depending on your specialty in law or the sector that you are most interested in attacking.
Web optimization
Google greatly appreciates both the quality and originality of the content you offer to users and the general state of your website or domain, which you have to take into account if you want to position.
Ensuring good loading times, that you have good copywriting to generate conversions, optimal visibility, and navigability are key. Doing a good SEO audit of your page is the initial step on this journey.
The idea is not to address complex advanced SEO issues, but certainly, to ensure a good experience for the users who visit you, a lot is taken into consideration for positioning and customer acquisition, which is what we ultimately seek.
Get relevant links
One of the bases of SEO is to gain page reputation thanks to the promotion of your links on other reliable websites that have a clear trajectory on the Internet. Getting digital newspapers and online magazines to post links to your domain is extremely positive for positioning.
This can also be included in directories, expert content websites with which you can exchange quality information in exchange for references (links), and also alliances with other firms that are not competitors, it is very beneficial.
Basic strategies of digital marketing for lawyers
Once we know the basic SEO tools for the legal market, we have nothing left to do but address marketing issues for lawyers that, although it is not the “definitive positioning factor”, plays with a chord when it comes to gaining reputation. and visibility on the web.
Get to know your customers
No one but you can have the tools to know what your clients usually want and what solutions you can offer. Do not be afraid to ask and learn more about your clientele, since, based on their tastes and needs, content plans can be created that not only make you visible but also promote you to the ideal audience for your specialty.
Find out how they came to you, what doubts they think their acquaintances commonly have, if they would recommend you or if they know people who carry out the same practices that they have heard about. Although we are honest, every lawyer knows his competence, it is part of the business.
Position yourself as an expert
Although we discussed it well in the section of possible lawyer keywords that you can include in your Blogging strategy, it is important that you know how to position yourself as an expert.
When planning your content marketing make sure to use language that is understandable to those who are not used to the legal sector or do not know anything about legal matters. But offer your knowledge and show them that you have what it takes to solve their problem and that you know the subject.
This is the way in which you position yourself as an expert and begin to create a reference profile in the sector, you can also create a professional LinkedIn profile.