What is Digital Marketing? How is it different from Online Marketing?
To say it most shortly and easily, “Digital Marketing is marketing on online channels. and other digital channels”, which can be of many different types Not limited to social media as many people understand.
If you are asked how is Digital Marketing different from Online Marketing, then it must be said that it really is. it's no different just call it the same is to mean marketing on any platform as with the Internet as a medium and the receiver receives the message from digital electronic devices such as smartphones, computers, tablets, or even digital TV devices connected to the Internet. They are all devices that can be used to receive messages from digital marketing.
Major advantages of doing Digital Marketing
There are many advantages of doing Digital Marketing because,
in this era, everything has become digital. Just this one point can be
called making people start to pay attention. But besides the advantages in
this regard, doing Digital Marketing also has many other advantages. Today,
Noria will refer to two things.
Help us to track information to make decisions about budgeting of marketing correctly.
The very important thing of digital marketing or anything in
this era is data (Data) because the more information we have, the more
information we have. We will analyze and plan out more concisely. Digital
Marketing will help you access information about what channels your customers
buy your products and services from. Or even age, gender, living area, and
equipment used can all be tracked and analyzed. So that we can devote the
budget to the right point as much as possible.
Create ads like this to attract the most customers.
In making Ads or Digital Marketing
advertisements, you can track everything. Able to choose Ads to reach the
target audience correctly and appropriately. You can also experiment with
different types of ads or designs to see which designs or ads are more
attractive and resonate with viewers.
What are the different branches of Digital Marketing?
Digital Marketing Strategies.
- Search Engine Optimization (SEO)
- Pay Per Click / PPC Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Video Marketing
- Influencer Marketing
- Affiliate Marketing
1. Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization. It is
a part of Search Engine Marketing (Search Engine Marketing) that involves
pushing a website to rank on search engines. It is not an ad purchase. But
there will be techniques such as using keywords. Customizing the layout
and content of the website All is done to make the website in Google's
eyes. until able to rank high
2. Pay Per Click / PPC Marketing
When it comes to PPC Marketing, it means
marketing on Search Engine (Google), just like SEO, but it's different because
Pay Per Click or PPC Marketing is in the form of paying to buy ads. From
Google, the ad buyer is billed by Google. (operator) according to the
number of clicks
3. Social Media Marketing
It can be said that when talking about Digital
Marketing, I believe that many people will think of Social Media first. This is
the most prosperous era of Social Media, right? It can be said that almost
everyone who uses a smartphone must have a social media app on their device,
whether Instagram, Facebook, YouTube, or TikTok are all platforms that can be
used to build brand awareness, interact and interact. with
customers Including creating ads to target audiences Social Media will
have tools to help us measure results. and create advertising campaigns as
we want.
4. Content Marketing
Content Marketing is a branch of online
marketing. It will create content or content that focuses on educating
customers. or answer questions that our customers might be interested
in instead of focusing on selling products About the brand only to
drive revenue into our business. Instead, it will focus on showing
sincerity and providing accurate knowledge to customers. It can come in
many forms, including blog posts, graphics, e-books, podcasts, or video
formats.
5. Email Marketing
Email Marketing is a way to help brands stay in
touch with their customers. or the easiest way to follow Whether it's
sending a promotion, discount, or something special, it's easy to do via
email. An international survey found that 60% of people who received email
offers were more likely to convert or eventually become our customers.
6. Video Marketing
Video Marketing is a very popular online
marketing field. Especially the video marketing on YouTube, which in
Thailand is a platform that is second only to Google, it can be said that it is
a good opportunity to start marketing on YouTube, whether it is creating a
channel to increase views, Build Brand Awareness, or Buying Ads are all good
options.
7. Influencer Marketing
Influencer Marketing or for many People
should understand and see the picture as a product review. of celebrities,
celebrities, net idols or famous people of that industry This is another
way of marketing as well. where we have to choose to find influencers who
have a fan base that matches the target group that we want to sell products
to will be considered successful Not that you can hire anyone to
review any kind.
8. Affiliate Marketing
Affiliate Marketing means being an affiliate or
partner with any business. However, there will be a commission of %
(Commission) in exchange for the general public to promote the products and
services of the business. For example, sometimes on Podcasts or Youtube Videos,
we find that the channel owner will talk about the service and tell us
that. If interested, use the above code to win a discount. which if
we go to buy as the owner of the channel tells us Channel owners can get a
% Commission from the business itself.