Organic Search Engine Positioning Is A Great Way To Increase Your Profit!
Organic positioning on search engines is a practice, understood as a set of activities and techniques, which takes place within the site and on the article pages, aimed at significantly increasing visibility on search engines.
I talk about it in this article, where I will give you a series of basic information to start an SEO strategy. Also, I will recommend one of the best SEO courses on the Italian market for organic positioning, which personally gave me real value.
Organic positioning on search engines: what is it?
Organic search positioning is based on the premise of gaining visibility through search engine rankings, at the top of the first page, where users can find your website right away, without investing in advertising.
Regardless of whether the search position is given by SEO (search engine optimization) or PPC (paid advertising), search positioning is essential to reach your target audience and engage end-users.
What is SEO (search engine optimization)
SEO: stands for Search Engine Optimization, it is a set of different practices aimed at the final goal of optimizing a website, in order to be relevant to search engines for the keys entered by users for that specific topic.
The real goal of an SEO consultant is to get the best organic ranking of a site for some "keywords" or keyphrases (queries).
What are the keywords? Well, they are simply what a user enters into a search engine.
Here's an example: Let's say you're looking for a good Mexican restaurant for tonight in Bologna. What would you type in Google?
"Mexican restaurant Bologna?"
"The best Mexican restaurant in Bologna?"
"Best Mexican food in Bologna?"
These are keywords, and if Mexican restaurants want to be found and get your attention from an organic search, these are the phrases they should use when optimizing their sites.
How to improve the organic positioning of your blog
Even if you're not a Mexican restaurant, the same principles apply to any business, blog, or website on the net.
Start by simply determining which keywords you want to find, and which prospects they would type into the search bar when they search for your services and offers.
Common sense is a crucial part of researching your keywords. Think to yourself:
"What could I type in Google if I needed an SEO Consultant like me?"
- SEO consultant
- Freelance SEO Expert
- SEO and web marketing consultant
- Seeking SEO Consultant
- SEO specialist from Bologna (Local SEO, by geographic location)
- These general terms are probably a good starting point for your blog's SEO, but if you want to go deeper, you can use Google's keyword planner.
With this tool you can type in the general terms you have thought of and other important details, this way Google will show you other related terms that can be useful for your project, with related monthly traffic.
Once you've determined your keywords, implement SEO on your blog right away. Start working on these keywords on your site so that search engines recognize that your content matches searches related to those terms.
Now, there are a few places to enter these terms:
1. In your blog content - Whenever possible, work with one or two of your keywords in your blog posts. Do this as much as possible without creating misunderstanding and do not go too far on topics that are not relevant or irrelevant to the theme of your blog.
2. In the title of your posts - if possible, enter only one keyword. It's even more effective if you can choose a keyword used in the post content.
3. In the Meta tags of your post - this is a little more complicated, but if your blog is on WordPress, you can install a plugin called “ Yoast SEO ” and you will find the simpler process. Yoast uses a traffic light to let you know when: the description, title, and keywords you enter in your article have been optimized correctly, in this case, it will display a green traffic light.
Use Yoast as a tool and not as an end. Having the green light will not make you better position your items. The factors that determine a positioning on Google are more than 200, therefore, this plugin cannot be compared to the complexity of a search engine.
4. In Images - When adding a photo to the article, optimize the “Alt-Text” of the image with a keyword, as well as a title, description, and caption.
Not only will this help your blog SEO side, but it will also help insert your photos into Google's image search, another way potential customers can find you.
Google, Yahoo, and Bing regularly crawl sites on the web. Once all your pages are optimized, these crawlers (software that crawls websites) collect your keywords and will begin to position and display your site in organic search results when a user enters those terms in the Google bar.
While SEO can go much deeper than these few practices, these tactics form the foundation for an effective blog that can be a generator that not only brings in potential customers but also those who are ready and willing to use your services.
Another important point, SEO has a lot to do with the value provided on your blog. Especially if the research has to come organically and not from advertising.
Are you thinking about your target audience when creating your content? Or do you just fill the articles with keywords to try to rank your site?
If you're doing the latter, remember, search engines today are smart enough to tell when content is of poor quality.
Engaging in weird practices or crafty games will never get you anywhere.
Writing valuable content is one of the most important SEO tips I can offer you to have a profitable search engine positioning business.
Bill Gates Saying: "Content is the king"